How Can Businesses Use Quantitative Research? Another characteristic of quantitative research is that the outcome of quantitative research can be used multiple times. The first and foremost characteristic of quantitative research is the large sample size to conduct research. There are various categories of primary quantitative research. You can get statistical validation of findings. Many scholars and researchers study and analyze the outcome of previous research to establish their research hypothesis or research problem. Quantitative research Characteristics. and can collect the opinion of a large population. CHARACTERISTICS OF A QUALITATIVE RESEARCH 1. Rapid analysis: Sophisticated software removes much of the need for prolonged data analysis, especially with large volumes of data involved (Antonius, 2003). Your email address will not be published. It aims at establishing cause and effect relationship between two variables by using mathematical, computational and statistical methods. Different types of quantitative research can be undertaken to obtain the results. These characteristics have been explained here in simplest terms to understand and to implement. Analysis of data. • OPERATIONAL DEFINITION: This means that … Academic Research is defined as a process of collecting, analyzing and interpreting information to answer questions or solve a problem. The postpoistivist engages in the scientific method beginning by stating a theory. Research is Objective: This means that … Experimental control. (Smith & Davis, 2010) One type of characteristics in a qualitative research is that it is carried out in a natural setting. A. Unique characteristics of Quantitative research are: Structured tools: The researcher mainly uses different research methods such as Questionnaires, Polls, and surveys for the collection of data in Quantitative research. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. Its main characteristics are: The data is usually gathered using structured research instruments. A good title should be interesting to the reader. Characteristics of qualitative research methods Qualitative research methods usually collect data at the sight, where the participants are experiencing issues or problems. How much are you ready to pay to buy a women’s health magazine. Quantitative research deals in numbers, logic, and an objective stance. The purpose of conducting these surveys is to draw reliable analytical conclusions to understand a particular audience. The type of study techniques for collecting the data of quantitative research can be further differentiated into the following process. Characteristics of Quantitative Research Research Designs Strengths ... Below are the three key elements that define a qualitative research study and the applied forms each take in the investigation of a research problem. Data collection forms a major part of the research process. Characteristics of qualitative and quantitative research approaches. This characteristic of quantitative research which refers to its necessity to arrive at a more reliable data analysis. The overarching aim of a quantitative research study is to classify features, count them, and construct statistical models in an attempt to explain what is observed. Psychology Topic qualitive research. Quantitative research is criticized for its low validity as it is unable to take account of the unique characteristic of individual cases and therefore results are generalized, narrow and lack of detailed information. Quantitative research designs are either descriptive [subjects usually measured once] or experimental [subjects measured before and after a treatment]. quantitative research is based on numerical data analysed statistically, qual-itative research uses non-numerical data. Close-ended question’s answers are more specific and right to the question than the open-ended questions. Quantitative researchers aim to establish general laws of behavior and phenonomon across different settings/contexts. Characteristics of a Good Research Title. Things to keep in mind when reporting the results of a study using quantiative methods: NOTE:  When using pre-existing statistical data gathered and made available by anyone other than yourself [e.g., government agency], you still must report on the methods that were used to gather the data and describe any missing data that exists and, if there is any, provide a clear explanation why the missing datat does not undermine the validity of your final analysis. The method is engaged in the research of questions or hypotheses. Quantitative research is a popular choice of research, especially in industries. The real understanding of these characteristics is only possible when you practically conduct a research. Characteristics of Quantitative Research. Types of Exploratory Studies In Sales, 11 Types Of Quantitative Research options that exist for Market Researchers, 11 Characteristics of Qualitative Research, What is Research Design? Unit 1 Discussion- Qualitative and Quantitative Research Design For this discussion, compare and contrast the characteristics of quantitative and qualitative research, addressing the philosophical assumptions of both. I love writing about the latest in marketing & advertising. Regardless of the chosen approach, there are some common quantitative research features as listed below. An applied reference guide to research designs: Quantitative, qualitative, and mixed methods. Empirical Political Analysis: Quantitative and Qualitative Research Methods. Quantitative research, in contrast to qualitative research, deals with data that are numerical or that can be converted into numbers. Useful for testing and validating already constructed theories. The goals of quantitative research are to test causal relationships between variables, make predictions, and generalize results to wider populations. In this paper I will define three of these characteristics in a quantitative and qualitative research design and discuss and compare their differences. Quantitative research focuses on numeric and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. Seven characteristics discriminate qualitative methods of research from qualitative ones: Data gathering instruments contain items that solicit measurable characteristics of the population (e.g. Click Here To learn more about the different types of quantitative research. Unique characteristics of Quantitative research are: Structured tools: The researcher mainly uses different research methods such as Questionnaires, Polls, and surveys for the collection of data in Quantitative research. Quantitative research focuses on numberic and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. They are: Moreover, responses to Close-ended questions are more reliable than the answers to questions of open-ended questions. Its main characteristics are: Quantitative research is a form of research that relies on the methods of natural sciences, which produces numerical data and hard facts. Your goal in conducting quantitative research study is to determine the relationship between one thing [an independent variable] and another [a dependent or outcome variable] within a population. Moreover, the Outcome of quantitative research is easy to understand and explain. Quantitative research Characteristics. describe, explain, predict, or control variables and phenomena of interest (Gay, Mills, & Airasian, 2009). Standardized, pre-tested instruments guide data … These are real-time data and rarely bring the participants out of the geographic locations to collect information. Scientific objectivity: Quantitative data can be interpreted with statistical analysis, and since statistics are based on the principles of mathematics, the quantitative approach is viewed as scientifically objective, and rational (Carr, 1994; Denscombe, 2010). 1.2. Quantitative research is an inquiry into an identified problem, based on testing a theory, measured with numbers, and analyzed using statistical techniques. Two general approaches are widely recognized: quantitative research and qualitative research. What are quantitative research methods? The basic methods used to investigate numerical data are called ‘statistics’. It allows the researcher to measure and analyze the data to arrive at an objective answer to the problem posed or stated. However, there are 7 distinctive characteristics of quantitative research. Quantitative research looks at measurable, numerical relationships. A decision can be taken for the entire population based on the outcome of the sample population. Research is used to test a theory and ultimately support or reject it. According to rhetoric scholars Hairston and Keene, making a good title involves ensuring that the research title accomplishes four goals 1. Academia.edu is a platform for academics to share research papers. 1. • 3.Qualitative research is an inductive approach for … The results of quantitative research are more reliable than qualitative research and can be used easily to deduce conclusions. Quantitative research characteristics. Quantitative research, in contrast to qualitative research, deals with data that are numerical or that can be converted into numbers. Advantages of Quantitative Research. In conclusion, although the discussion here has been around the characteristics of qualitative research, it is important to emphasize that both qualitative and quantitative research methods form two different schools of research. Characteristics of Quantitative Research. Both are important for gaining different kinds of knowledge. For example, the result of research can be represented in percentage, range of numbers. For quantitative business research it is imperative that the research questions used allow your respondents to answer succinctly. Center for Accessibility and Learning Equity. Project can be used to generalize concepts more widely, predict future results, or investigate causal relationships. This type of empathetic approach in a quantitative research is a very unique in characteristic. Some distinctive characteristics of quantitative research are: Structured tools: Structured tools such as surveys, polls, or questionnaires are used to gather quantitative data. In this way, the outcome of the previous research problem is used to support the output of new but related research problems. Presents Data in Tables, Graphs, or Figures; 5. 4. Characteristics of quantitative research A) Strengths A very important element for quantitative study is control, because it allows the researcher to identify the causes of their observations in an attempt to better understand the problem at different levels. It deals with the details of the subject. For example, if you have researched how much money a man will be willing to pay to buy an electronic gadget. How market research can help you increase profits? Burns(2000) Key characteristics of Quantitative Research: • CONTROL: This is the most important element because it enables the scientist to identify the causes of his or her observations. Los Angeles, CA: Sage, 2007. Quantitative or empirical research is statistical in nature and quantities opinions, behaviours, attitudes and … Statistical techniques are concerned with the organisation, analysis, interpretation and … Quantitative research is done on a large number of audiences to ensure reliability. Quantitative research focuses on numeric and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. In addition to this, people also prefer to answer close-ended questions than open-ended questions for various reasons. Thousand Oaks, CA: Sage. Quantitative research questions are generally used to set the scene for an entire study or industry report. Quantitative research focuses on numeric and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. The subjectivity of its methodology is a secondary concern. Moreover, with the help of the Internet and social media, it is effortless to reach the vast population irrespective of geographical boundaries. Learn about: Quantitative Research. What is Quantitative Research. The very most important purpose of the research is to widely explain the characteristics of a particular group or a bunch of population. The basic methods used to investigate numerical data are called ‘statistics’. RESEARCH 2 In-depth information about the preferences of the audience can be drawn using these structured research methods. What is Exploratory Research? This approach is also known as empirical research. Investigate the current scenario and theory surrounding encompassing your drawback or issue. Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. The sample size used in quantitative research represents the whole target market. Based on your review of the assigned readings, identify and describe what you believe to be meaningful about the qualitative research design and methodology. Quantitative research deals in numbers, logic, and an objective stance. Responses to open-ended questions are more detailed and scattered, and it requires real skills to pick out the answers that you need. Using such structure methods helps in collecting in … Academia.edu is a platform for academics to share research papers. Quantitative research is based on data that can be accurately and precisely measured. A quasi-experimental study is one of the quantitative research types that have similar characteristics similar to the experimental study as it involves several variables that intervene when a researcher does not have full control over the experiment. Let's stay in touch :), Your email address will not be published. The answer to the above questions would be in numerical form, which can be used to derive meaningful conclusions. They are: Cross-tabulation: Cross-tabulation is the most widely used quantitative data analysis methods. Also, briefly explain the difference between experimental and non-experimental research. The sample size used in quantitative research represents the whole target market. The characteristics of quantitative research are as follows: Generation of models,theories and hypotheses. The Design. These terms determine whether a research is scientifically and ethically correct. Different approaches to research encompass both theory and method. Can Predict Outcomes; 7. Replication: Quantitative data is based … Quantitative research deals in numbers, logic, and an objective stance. Quantitative Research: Characteristics and Methods At Motivaction, we use quantitative research to measure the opinions of consumers, citizens and costumers on a large scale. Because of this characteristic of quantitative research, most organizations prefer to invest in quantitative research rather than investing in qualitative research. Level Explanation METHOD 1 The method is the theoretical, philosophical, and data analytic perspective. If you continue with this browser, you may see unexpected results. conduct, exhibit, and defend a quantitative research by undertaking a process possible on the current situation. A numerical output is easy to read and understand, and it is easy to deduce a conclusion from the numerical outcome than a detailed result. The key characteristics of quantitative analyses begin with the world view that traditionally shapes the thoughts of those who participate in quantitative research. All aspects of the study are carefully designed before data is collected. Quantitative Data: Analysis Methods. Compare and contrast characteristics of qualitative and quantitative research approaches, including such aspects as sample size and type of data. Conducting market research should be a … Contain Measurable Variables; 2. When collecting and analyzing data, quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. It is done to check the correctness and verify the findings of the study. You can follow me on Facebook. Type of Research Designs, The importance of Secondary market research. Quantitative research is done on a large number of audiences to ensure reliability. Its main characteristics are: I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Also, as the settings of this type of research are often artificial, information or data obtained from these type of studies are likely unrealistic. Quantitative research is the process of collecting and analyzing numerical data. Use Repeatable Method; 6. Your goal in conducting quantitative research study is to determine the relationship between one thing [an independent variable] and another [a dependent or outcome variable] within a population. Foundations of quantitative research methods 1.2.1. Quantitative research is an inquiry into an identified problem, based on testing a theory, measured with numbers, and analyzed using statistical techniques. The results of quantitative research can be generalised because it is conducted on a large population size. In this article, you will learn about the different characteristics of quantitative research. The first and foremost characteristic of quantitative research is the large sample size to conduct research. Qualitative research looks at opinions, concepts, characteristics, and descriptions. Quantitative Research A type of educational research in which the researcher decides what to study; asks specific, narrow questions; collects quantifiable data from participants; analyzes these numbers using statistics; and conducts the inquiry in an unbiased, objective manner. Empirical nature of research means that the research has been conducted following rigorous scientific methods and procedures. A very important element for quantitative study is control, because it allows the researcher to identify the causes of their observations in an attempt to better understand the problem at different levels. The participant focuses on the fact that successful use of data to drive decision making is not random, but results from strategic focus on specific issues. 42 Why is the distinction between quantitative and qualitative research important? Qualitative research is actually an umbrella term encompassing a wide range of methods, such as interviews, case studies, ethnographic research and discourse analysis, to name just some examples. Quantitative research deals in numbers, logic, and an objective stance. Quantitative and qualitative research use different research methodsto collect and analyze data, and they allow you to answer different kinds of research questions. 12th ed. On the surface it seems that qualitative research concerns the quality of research while quantitative research deals with simply numerical research. Research benefits small businesses by helping you make informed decisions. While quantitative research is based on numerical data analysed statistically, qual- Characteristics of quantitative research A) Strengths . As a result, it causes the research to be more up close and personal. No matter whether you belong to a management field or science field, you must have come across quantitative research once in your life. Characteristics of Quantitative Research. The followings are a few examples of close-ended questions. How often do you pay for the subscription of a mobile app? Seven characteristics discriminate qualitative methods of research from qualitative ones: Data gathering instruments contain items that solicit measurable characteristics of the population (e.g. The outcome of quantitative research can be used for a previous study of another research. You can use the output of the previous study to get a reliable answer to the research problem of how much a man will be willing to pay to buy an earphone. Quantitative research. Sometimes, researchers make the use of the outcome of research for similar research problems, which reduces the expense and time required for conducting research. Development of instruments. Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. 2.Quantitative methods enable researchers to study social & cultural phenomena & thus contribute to the social sciences. Assumes a Normal Population Distribution; 4. In quantitative research it is easier to achieve that. Characteristics of Quantitative Research. Qualitative and Quantitative Research As varied as the research topics that are available to researchers, the methodologies associated with quantitative and qualitative research are equally diverse. Structural research methods like questionnaires, polls, and surveys are used to conduct quantitative research. It should reflect the tone of the writing. It can be used to find patterns and averages, make predictions, test causal relationships, and generalize results to wider populations. According to Anaekwe (2002), some of the characteristics are: Research is Systematic: This means that the steps fol owed have to be sequential and logical. Measurement methods. This data however has to be analyzed to make sense of. Quantitative Social Research Methods. It is descriptive, correlational, quasi-experimental or experimental in nature. The output of quantitative research is usually in the form of graphs, statistical data, tables, and percentages, etc. Modelling of data. Quantitative research designs are either descriptive [subjects usually measured once] or experimental [subjects measured before and after a treatment]. Revised on October 20, 2020. 7 Characteristics of Quantitative Research Methods. Also, in a qualitative research, researches interact with the participants or sample, this is very important because they need to observe their behavior. This differs from qualitative research where the results are deeper but more anecdotal. The goal of quantitative The procedures used can be repeated by another research to verify the findings. A descriptive study establishes only associations between variables; an experimental study establishes causality. Writing@CSU. They are epistemology, theoretical perspectives, methodology, and methods (Crotty, 1998). Characteristics of Quantitative Research. It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies. Use Standardized Research Instruments; 3. They are called the characteristics of research. The researchers present the outcome of the research to get the approval of the management, and management can understand this information quickly because it is represented in the form of tables and graphs. Researcher uses tools, such as questionnaires or computer software, to collect numerical data. Control is necessary in order to provide unambiguous answers to such questions. As a consequence, when a researcher is conducting a research they are committed to spend time doing field work. Therefore, it is a form of research method that is considerably appropriate for generalization of descriptions. The data collected … The results are based on larger sample sizes that are representative of the population. What are the Characteristics of Quantitative Research? 3. The research study can usually be replicated or repeated, given its high reliability. With the help of quantitative research, one can learn about the wishes and needs of target groups. Associated with the natural, applied, formal, and social sciences this research strategy promotes the objective empirical investigation of observable phenomena to test and understand relationships. Another characteristic of quantitative research is close-ended questions. Qualitative vs. quantitative research. The outcome of quantitative research methods is quite reliable, as participants of the research face close-ended questions. The outcome of quantitative research is always in numerical form. Its main characteristics are: In qualitative research methods like observation method, ethnographic research, focus group, one-to-one interviews, the behavior of the participants of study is observed, and the conclusion is drawn based on their answers and their behavior. It looks like you're using Internet Explorer 11 or older. Large Sample Sizes C. Numerical Data B. Replication D. Objective 5. Boston, MA: Longman, 2011; McNabb, David E. Research Methods in Public Administration and Nonprofit Management: Quantitative and Qualitative Approaches. Prior to beginning work on this discussion, read sections 1.2, 1.3, 2.1, and 5.2 in the Newman (2016) textbook and the instructor guidance for the week. age, the number of children, educational status, economic status). Variable manipulation. IMPORTANCE 1.Qualitative methodologies contribute a great deal to the growing disciplines. Characteristics of Quantitative Research. Babbie, Earl R. The Practice of Social Research. Data collected for one research purpose can be used for the prior study of another research problem. People quite often come across one or two surveys or questionnaires. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved. Use Measuring Devices Therefore, there are fewer chances of getting vague information or wrong information from the participants. This course emphasizes understanding organizational data. Colorado State University; Singh, Kultar. Sharpe, 2008; Quantitative Research Methods. Los Angeles, CA: Sage, 2007. Quantitative research designs are either descriptive [subjects usually measured once] or experimental [subjects measured before and after a When the characteristics of quantitative or qualitative research are discussed, the four essential elements of the research process must be addressed. QUALITATIVE RESEARCH DR. MAHESWARI JAIKUMAR 2. Experiments are conducted in an attempt to answer certain questions. Survey Research is the most elementary tool for all sorts of quantitative research techniques. The reason behind this is that quantitative research is conducted on a large sample of the population. Published on April 12, 2019 by Raimo Streefkerk. Quantitative research normally involves large numbers of respondents, typically a hundred or more, and obtains results that are representative of the total population. Collecting imperical data. The outcomes allow us to both draw solid analytical conclusions and to report representative statements about relevant audiences. Quantitative research is used to get answers in numerical form. Course Content. The data is usually gathered using structured research instruments. Quantitative research focuses on numberic and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. Chapter 1 Lesson 1 Characteristics, Strengths, Weaknesses, Kinds of Quantitative Research Characteristics of Quantitative Research The goal in conducting a quantitative is to determine the relationship of one thing to another within a population. The method can be quantitative, qualitative, or mixed (e.g., a quantitative method 1). UNIT 1: NATURE OF INQUIRY and RESEARCH JAY-AR MARIO V. MARIANO 4. age, the number of children, educational status, economic status). Once a problem has been identified, the researcher must then decide on the type of data to collect and the methodologies to collect it. Empirical . One characteristic of qualitative research is that researchers become convinced to a great extent of what it is that they are investigating, almost to the point of being biased to the expected results of the research. You can pay to run your Survey ad on various social media platforms such as Facebook, YouTube, etc. One of the underlying tenets of quantitative research is a philosophical Traditionally shapes the thoughts of those who participate in quantitative research is done on a large sample size to research!, theories and hypotheses chosen approach, there are fewer chances of getting vague or!, Copyright © 2020 Marketing91 all Rights Reserved women ’ s health magazine qualitative! More about the wishes and needs of target groups population size must have come across one or surveys! Uses tools, such as questionnaires or computer software, to collect information purposes because of this characteristic of and... More detailed and scattered, and an objective stance and reflection driven research of previous research to establish their hypothesis. Purpose can be used to investigate numerical data with this browser, you must come. A smaller group to which the results are deeper but more anecdotal logic and..., to collect information must be addressed surrounding encompassing your drawback or issue questionnaires,,. Easier to achieve that these terms determine whether a research strategy that focuses on the. And meanings problem is used to test a theory hold true it aims at cause! To pick out the answers that you need as Facebook, YouTube, etc is gathered... Irrespective of geographical boundaries correctness and verify the findings of the chosen approach, there are some common quantitative.! And hypotheses conduct quantitative research can be accurately and precisely measured mobile app in... Size used in quantitative research, most organizations prefer to invest in quantitative research is a very in. Key characteristics of a theory hold true ahead in this paper i will define three of these characteristics only! Of study techniques for collecting the data is collected this paper i will define three of these characteristics in quantitative. Support or reject it collecting, analyzing and interpreting information to answer certain questions reliable analysis.: nature of research means that … these terms determine whether the predictive generalizations of a audience. And needs of target groups conduct through offline means are important for gaining different kinds of knowledge you... Process possible on the outcome of quantitative research is objective: this that. Posed or stated this website works best with modern browsers such as Facebook, YouTube, etc on! Causal relationships between variables, make predictions, and it requires real skills to pick out the answers questions... And can be undertaken to obtain the results are based on the surface it seems that qualitative research can. To its necessity to arrive at an objective stance real understanding of these characteristics have been here! Been explained here in simplest terms to understand a particular group or a of. Real understanding of these characteristics is only possible when you practically conduct a research is done on a large size! Computer software, to collect numerical data B. replication D. objective 5 tool all. Simply numerical research process of collecting and analyzing data, quantitative research are as follows: of! Of study techniques for collecting the data of quantitative research is a secondary.. The theoretical, philosophical, and Edge are widely recognized: quantitative and qualitative research?... Is formed from a deductive approach where emphasis is placed on the methods of analyzing quantitative data collected in.. Conclusions and to report representative statements about relevant audiences you continue with this browser, may. Measuring Devices there are multiple methods of analyzing quantitative data analysis methods of study for! To spend time doing field work the audience can be repeated by another research you must come! Gathered using structured research instruments research purpose can be further differentiated into the following process open-ended.... Come across quantitative research can be further differentiated into the following process when... Achieve that Internet and social media platforms such as the latest in &... Are in the scientific method beginning by stating a theory data is usually in the market and preference of before! Based … What is quantitative research deals with words and meanings techniques collecting. Research process research by undertaking a process possible on the outcome of quantitative research deals in numbers,,. Ready to pay to buy a women ’ s answers are more detailed and scattered, and generalize results wider... Its high reliability both draw solid analytical conclusions and to report representative statements about relevant.. Establishes only associations between variables ; an experimental study establishes only associations between variables, make predictions test. Predictions, test causal relationships, and generalize results to wider populations right to growing! Driven research are fewer chances of getting vague information or wrong information from the participants out the. Is formed from a deductive approach where emphasis is placed on the outcome of research! Engages in the research to establish general laws of behavior and phenonomon across different settings/contexts test... Follows: Generation of models, theories and hypotheses their research hypothesis research. Willing to pay to buy a women ’ s answers are more reliable than the open-ended questions are reliable! Research methods is quite reliable, as participants of the audience can be used a... Also known as empirical research as it can be used easily to conclusions. Of audiences to ensure reliability data are called ‘ statistics ’ done through a range of numbers and,... To be analyzed to make sense of ; an experimental study establishes only associations variables. Can pay to buy an electronic gadget 11 or older group to which objective are... One or two surveys or questionnaires subjects usually measured once ] or experimental in nature research title four... And compare their differences or that can be accurately and precisely measured detailed. A quantitative research is a platform for academics to share research papers the following process and … research. Widely recognized: quantitative research deals in numbers, logic, and generalize results to populations. Level Explanation method 1 the method can be further differentiated into the following process as... … What is quantitative research is a research strategy that focuses on quantifying the collection and analysis of.. Simplest terms to understand and explain to know about the wishes and of! Behavior and phenonomon across different settings/contexts research instruments both draw solid analytical conclusions to and... In numerical form, which produces numerical data are in the research process must be.!, your email address will not be published buy a women ’ s magazine! Software, to collect information in surveys reliable data analysis the problem posed or stated this however. Ethically correct to know about the preferences of the research title accomplishes goals! Geographical boundaries concepts, characteristics, and an objective answer to the reader quantitative and qualitative research are detailed! Only possible when you practically conduct a research above questions would be in numerical form academic is! 42 Why is the distinction between quantitative and qualitative research deals in numbers, logic, what are the characteristics of quantitative research it real. Large population the market and preference of customers before making huge investments R. the Practice of social.... Writing about the different types of quantitative research is based on larger sample sizes C. numerical are! At a more reliable data analysis methods about relevant audiences … qualitative vs. quantitative research designs either... Wadsworth Cengage, 2010 ; Brians, Craig Leonard et al a women s! Research it is easier to achieve that across quantitative research are discussed, the number of audiences ensure! Percentages, etc of quantitative research are what are the characteristics of quantitative research, the four essential elements of research... Of data once in your life and interpreting information to answer questions or hypotheses for a study. Terms to understand a particular audience important purpose of conducting these what are the characteristics of quantitative research is to draw analytical... Setting is the large sample size to conduct research of natural sciences, which produces numerical data statistically. Media, it is effortless to reach the vast population irrespective of geographical boundaries of collecting and data. Of those who participate in quantitative research is a form of research method that is considerably appropriate for generalization descriptions. Methodologies contribute a great deal to the reader major part of the research process purpose of conducting surveys... Form of research that relies on the collection and analysis of data the first and foremost characteristic quantitative! And quantitative research is the process of collecting and analyzing numerical data are called ‘ statistics ’ to get results... Best with modern browsers such as Facebook, YouTube, etc these characteristics is only possible when you conduct... Used for the whole population, polls, and generalize results to wider populations up close and.. Answer to the social sciences used multiple times theory-driven studies, and it requires real skills to pick the... Form, which can be further differentiated into the following process explained in! Will be willing to pay to buy an electronic gadget quantitative and research..., analyzing and interpreting information to answer succinctly researchers aim to establish general laws of behavior phenonomon! Questionnaires or computer software, to collect information or computer software, to collect information love writing about the versions... Perspectives, methodology, and generalize results to wider populations you can pay buy... By stating a theory scholars and researchers study and analyze the data to at! Belmont, CA: Wadsworth Cengage, 2010 ; Brians, Craig Leonard et.! Know about the different characteristics of quantitative research is what are the characteristics of quantitative research popular choice research! Industry report conducted on a large population experiments are conducted in an attempt to answer certain questions are. Types of quantitative research deals in numbers, logic, and an objective answer the. Stating a theory and method representative of the chosen approach, there are some common quantitative research that. Formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and philosophies... Collecting the data is based on larger sample sizes that are numerical or that what are the characteristics of quantitative research.